Writing Like It’s a Road Trip

Set your destination, plan your route, take frequent breaks, and enjoy the ride

When you’ve finished the specifics, go back to the title and subtitle. Rewrite them to be accurate and faithful to what you’ve actually composed. Use the title as an attention getter — that’s its main job. And use the subtitle to reach out and grab your ideal audience, letting them know how your composition will help them in their journey.

Writing Like It’s a Road Trip