If I was in charge of "Number Marketing", I'd classify things this way:

Counting numbers := [Natural numbers] because that's what they're good at doing.

Stealing numbers := [Integers] because somebody keep's snitching from the apple barrel.

Pizza numbers := [Fractions] because preventing arguments by equally slicing up pies is important.

Logical numbers := [Real numbers] because c'mon numbers aren't real.

Illogical numbers := [Irrational numbers] because they can never be precisely pinned down.

Weird numbers := [Imaginary numbers] because they behave in such weird ways.